An Ads campaign is generally pretty standard and straightforward, with a clear focus on displaying ads on the site.
We’re using a programmatic ads platform that’s backed by Google Ad Manager (GAM).
Ads vs NPI
An ads campaign will typically have both advantages and disadvantages compared to our Native Product Integration campaigns.
Scale is usually an advantage for Ads, given we show multiple ads on a page, whereas the NPI message can only appear once.
Attention is a win for NPI, typically, because the message is a native addition to the article, cannot be blocked and stands out much more clearly.
Targeting is available similarly on both types of campaigns.
- 300×250 – Medium rectangle
- 728×90 – Leaderboard
- 160×600 – Wide Skyscraper
- 300×600 – Halfpage
- 970×90 – Large Leaderboard
- 336×280 – Large rectangle
And here’s a quick example of a creative.
To keep things simple, we’re using the typical CPM-based pricing model – with a 0.95$ CPM up to 1.15$ CPM with targeting – geographical or by content.
The budget for an initial campaign typically starts at 3K.
- delivered over 1.5 million impressions
- and more than 150 clicks