Working with Partners on Baeldung
Table of Contents
1. Working with Partners
We have four channels for working with a Partner:
- Native Product Integrations: our custom-built campaigns, driven by our targeting platform
- Email:
- the Java Weekly newsletter (every Friday)
- A Full / Targeted Email
- Ads: Ad placements on the site
- Content: a dedicated partner article or series of articles
2. Details about Each Channel
2.1. On Native Product Integrations
A Native Product Integration (NPI) campaign is focused on displaying a targeted partner message on very specific pages on the site.
You can learn more about this type of campaign on the dedicated page here.
2.2. On Email
An email campaign is naturally focused on sending a series of emails to our audience.
You can learn a lot more about this type of campaign on the dedicated page here.
2.3. On Content/Articles
A content campaign is focused on writing one or multiple technical articles, to be published and promoted on the site.
The articles need to be purely technical, as marketing doesn’t really make sense for a deeply technical audience.
We generally assign these to Level 15+ authors on the platform – meaning authors that are quite experienced and established.
Most technical articles will be in the 1250-1500 range, so we’ll use that as our reference unless you’d like to go for longer writeups.
Once published, these articles are naturally promoted through our standard channels, as well as internally on the site.
Timelines for fully producing an article vary, but as a general interval, the entire process for the first article will be around the 6-weeks mark, and then, each article in the series will take about 4 weeks.
2.4. On Ads
An Ads campaign is generally pretty standard and straightforward, with a clear focus on displaying ads on the site.
We’re using a programmatic ads platform that’s backed by Google Ad Manager (GAM).
You can learn a lot more about the details of an Ads campaign on the dedicated page here.
3. Budgets and Financial info
3.1. Native Integrations
The budget depends on a single factor – the traffic of the article where we’re adding the section. More concretely, the budget varies from 4$ to 9$ / 1K impressions.
So, for example, let’s say we use 7$ / 1K impressions, and we integrate the section into an article that sees 10K pageviews/month.
And, let’s say we’re going to have the campaign active for 6 months.
In this example campaign – we’re going to be serving 60K pageviews, and so the budget will be 420$ overall.
3.2. Emails
Java Weekly
The budget of a Java Weekly send is 1.5K (+with copy fully created by us: +$150).
Full/Dedicated Send
The budget of a full send is 4K (+with copy fully created by us: +$350).
A dedicated targeted send is potentially available as well if we have a relevant segment internally.
Details of Email Campaigns
We work on the copy in one of two ways:
- fully created by us
- with a first draft created by the partner
When the copy is fully created by us, the budget for the send is slightly higher.
All our email-focused campaigns are structured around multiple sends – these always perform better with multiple exposures.
The budget for an initial email-focused campaign typically starts at 4.5K.
3.3. Content/Articles
In terms of budgets, these are naturally based on the length/complexity of the article:
- small writeup (~750 w) – 2.5K
- medium writeup (~1000 w) – 2.9K
- large writeup (1250+ w) – 3.2K
- pillar content (1500+ w) – 3.5K
If the campaign is focused on a single article, there usually is a separate onboarding budget – we’re allocating that directly to the author to give them the space to learn the product/service before writing about it.
3.4. Ads
To keep things simple, we’re using the typical CPM-based pricing model – with a 0.95$ CPM up to 1.15$ CPM with targeting – geographical or by content.
The budget for an initial campaign typically starts at 3K.
4. Examples
4.1. Native Integrations
Some examples of Native Integrations can be seen on the pages of different categories:
- Frontegg – Security Category
- Lightrun – Spring Category
- JPA Buddy – Persistence Category
4.3. Ads
You’ll find details about ad sizes and further ad examples over on the dedicated Ads Campaign page.